OUR CULTURE
Belu began with a simple idea… that there was a better way to do business. That through business, we could do more than make money, we could help solve some of the world’s problems too.
Our mission is to show that a business can deliver an environmentally improved and sustainable offer in the market. We are proud of being a small, hard-working team making a big difference. This is dependent on everyone in the business taking responsibility for our shared success and driving continuous improvement.
Our purpose is fundamental to the way we work and we expect everyone on the team to meaningfully align to this and bring it to life in the work they do day-to-day.
Our theory of change centres on 4 P’s: Purpose, People, Product & Profit
Purpose
Our why, this is our North Star and dictates how we operate.
People
Our heartbeat, both internal and external, we take pride in working with the best and inspiring them to join our purpose.
Product
Our what, we sell drinks and filtration machines with environment and people-first principles.
Profit
We invest and donate in pursuit of our purpose, changing the way the world sees water in partnership with WaterAid and other stakeholders.
We use this framework to drive our purpose. We believe there is strength in diversity and power in a similarity of spirit and sense of belonging. We want people to bring different ideas, perceptions and ways of working to ensure that we are a great place to work.
We are open minded, enthusiastic and always learning.
We prioritise carefully, investing in activities with the best outcomes.
We are transparent, ethical and not afraid to be different.
