Belu x Pure

Since 2019 Pure have offered free still Belu filtered water on tap in stores to encourage the use of refillables and help reduce single-use bottles. Pure are currently the only high street brand to offer free filtered water in their stores. This water is available for both customers and non-customers. Refillable bottles are available to buy in stores. Pure also offer a £1 discount on all hot drinks for customers with a reusable cup. Almost 20% of coffee served at Pure is now served in a reusable cup, helping save 350,000 single use cups a year. They are also part of the National Recycling Scheme and have recycled over 150 million cups since 2018. At Pure there’s no extra charge for plant based milks and all stores run off 100% renewable energy sources.