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Belu x The Athenaeum

Two bottles of Belu on a table

Where Luxury Meets Lower impact

The hotel has been family-run since the 1990s, with a philosophy to recreate a magical haven in a frenetic world. Working as one family, their values are CARE (Creative, Ambitious, Respectful, Ethical). As part of living their values, ethical partners are extremely important to the Athenaeum and their guests, which is why we’re thrilled to be their water filtration partner. Sustainability is one of Athenaeum’s core principles. The hotel recently received their EarthCheck silver certification to recognise progress. Earthcheck specialises in certification and benchmarking for sustainable tourism and covers areas such as supply chain, design and construction, operations and training.

A commitment to Sustainability

The Athenaeum joined the Belu Collective in 2023 and offer guests and staff still or sparkling water on tap, encouraging the use of refillable bottles to reduce waste and eliminate single use bottles. In the dining area Belu filtered water is served and ingredients are locally and ethically sourced. The menu offers sustainable and low carbon dish choices and zero waste cocktails. Cooking oil is recycled and food waste is transported to an aerobic digester.
The hotel restaurant

Joining the Belu collective

“We are extremely excited to partner with Belu, a market leader that are implementing tangible change with water aid whilst providing an excellent product and service. Reducing our carbon footprint is a priority at our hotel, moving to refillable glass bottles that are produced solely in the UK will have a real impact on our scope 3 emissions and our waste levels. We are proud to work with a brand that do so much for communities that need it most and we know that this collaboration gives us a critical opportunity to learn best practise from Belu to really push our sustainable efforts.”
Kai Parfitt
ESG Manager
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