“In our post-crisis world, we are seeing consumers becoming more mindful about the consequences of their choices.”
EY Future Consumer Index
With lots of brands talking about what they are going to do in the future, I think it’s really important for us to start by saying we have over ten years of experience challenging the norm of what a drinks brand can do, we believe in the power of thinking outside the bottle. We think environment first, always. We don’t act based on fear of the competition, anyone working to meaningfully make the world better is a friend of ours, even if our methods differ.
Turning an ambitious purpose into practical actions
People often ask what it means to live this value in a practical sense. To summarise, it means we must do three things.
- Take full accountability of all the emissions created by our products and our business, from the generation of raw materials to end of life.
- Focus on reducing those emissions by continuously challenging the process and the introduction of new ideas and products published in our reduction delivery plans.
- Complete our work in measuring, reporting and offsetting our emissions to the Independent Standard of Carbon Neutrality, PAS 2060 – we’ve done this since 2010.
Belu exists for those who want to partner with or buy from a brand with purpose – balancing our impact on the planet with a sustainable business model whilst maximising our social aims, delivering an overall net positive result. We work in the most transparent and sustainable ways possible, holding ourselves and our partners accountable for ensuring our ethics are not compromised.
Every decision made is in pursuit of our brand promise
Here are some examples of how we have put this into practice:
- Holding firmly to our no export policy, despite the constant stream of enquiries. It would be wrong to ship such a heavy product overseas, it’s completely unnecessary.
- Championing closed-loop manufacturing, by turning used bottles into new bottles (over 90 million so far!)
- Making and filling all our drinks bottles in the UK.
- Designing our bottles to be lightweight, reducing the amount of material required to make them.
- Maximising the use of recycled content and of course, everything remains 100% recyclable too.
- Launching our Belu Filter in Action business to support our customers reduce their reliance on single use, where possible.
- Introducing the Belu refillable into our range.
We are relentlessly focussed on delivering a low-carbon planet
The overall carbon footprint for all our bottled water products, filtration systems, office and people movements for the period 1st January 2021 to 31st December 2021 was 2,508 tonnes of CO2 e, compared to 1,407 tonnes of CO2 e in 2020. We delivered water with emissions of 249g CO2 e/litre, a 69% improvement compared to 2010.
3 key projects that have helped us create an impact are as follows:
Light-weighted ethical glass bottles.
Our new ethical glass bottles launched in Spring 2020. Created in collaboration with Encirc, we removed 15g of weight from our previous 750ml bottle to create the lightest UK-made glass bottle for still and sparkling water.
100% recycled plastic bottles
All our plastic range is made from 100% recycled PET and they’re still 100% recyclable. When considering a solution for on the go, recycled plastic is the answer. It has a much lower carbon footprint than cans and is easier to recycle than cartons.
Investing in filtration systems for a sustainable future
We advocate reducing single-use packaging wherever possible. Our solution for water is filtration as it has the lowest carbon footprint and still enables chilled still, sparkling and hot water to be served.
A low-carbon planet, not by 2025, 2030, or 2050, but today.
Belu has been carbon neutral since 2006 and has been demonstrating carbon neutrality in accordance with PAS 2060 since 2012. Our organisational and supply chain carbon footprint encompass the material emissions associated with our activities in accordance with the WRI Greenhouse Gas (GHG) Protocol and wider GHG accounting guidance.
Our journey towards a zero carbon future.
We have decided to change our approach to carbon management. We do not believe buying international carbon credits to offset our remaining emissions is the way forward. Instead we will focus on reducing and removing emissions and building partnerships with local organisations to invest in climate resilience and nature-based solutions. As a consequence, this means we will no longer be certified carbon neutral to PAS2060 standard but, we are exploring alternative BSI ISO options to report our progress.
So, to our product future – it’s bright, it’s green and it’s international and of course, it’ll continue to have people and planet at the forefront.