OUR TEAM

At Belu, we are driven by a promise and a purpose to get water to the people who need it. To make that a reality, we aim to bring the right people together at the right time to do the right thing. Together, we can create a more sustainable world and change lives for the better.

We are proud of being a small, hard-working team that punches above its weight. This is dependent on everyone in the business taking responsibility for our shared success and driving continuous improvement. Our purpose is fundamental to the way we work and we expect everyone on the team to meaningfully align to this and bring it to life in the work they do day-to-day.

"If you think you're too small to have an impact, try going to bed with a mosquito in the room"

Charlotte

CEO

About Charlotte

CEO
I lead the business as CEO, having joined Belu as COO in 2015.  I get a kick out of making things happen whether at home or at work. From house renovations to turning bold ideas into reality, budget or not. I’m resourceful, commercially savvy, and brilliant at translating vision into action. I love the hands-on nature of small business—where you can operate at pace and drive meaningful change from end to end.  Alongside my career, I’ve raised three children embracing flexible working and proving that hard work and balance can coexist. My best ideas often come while walking my Springer Spaniel in the Surrey Hills.

"Quality in a service or product is not what you put into in. It is what the customer gets out of it"

Nolan

Supply Chain Operations Director

About Nolan

Supply Chain Operations Director
I’m Nolan and I’m the Director of Supply Chain Operations and Finance at Belu Water, a leading UK Social Enterprise that puts people and environment first. I’m responsible for delivering ongoing improvements in Belu’s environmental footprint, including a CO2 emissions reduction of 59% since 2010, creation of the lightest weight UK made glass bottle for still and sparkling mineral water, making Belu the first UK water brand to roll out 100% RPET across the whole product range, measuring packaging footprint and mapping water usage. I enjoy setting the forward strategic operational direction of the business whilst keeping its ongoing sustainability journey as the priority. I am a big believer in the benefit of collaborative relationships when it comes to impact reduction. By working closely with our supply partners and customers we have enabled our relatively small business to achieve significant sustainability goals. The investment we have made to reduce our impact over the last decade – and which we will continue making going forward, will also allow us to keep on learning, improving and knowledge sharing, well into the future.

"Whatever seed you are, bloom"

Jan

Commercial Director

About Jan

Commercial Director
With 24 years of commercial experience, I began my career in the corporate sector, working as a buyer for major UK retailers for seven years. I then moved into sales, partnering with leading grocers and specialist stores for 12 years. In 2019, I joined Belu Water—a social enterprise—and now lead as Commercial Director. I’ve helped guide the business through startup growth, the challenges of COVID-19, and into a thriving phase, overseeing both Business Development and Customer Relationship teams. My strengths lie in adaptability, cross-functional collaboration, and fostering a positive team culture. With a strong commercial foundation and customer-centric mindset, I’m passionate about contributing to purpose-led organisations. Outside of work, I’m kept busy by three children and a dog, and I love nothing more than visiting our fabulous customers—or enjoying a great meal in one of their venues.

"Insanity is doing the same thing over and over again and expecting different results"

Rebecca

Operations Manager

About Rebecca

Operations Manager
I’m the operations manager for the bottled water side of Belu. I joined in March 2022, looking for something a bit different; something with purpose. Sarah and I keep the day-to-day running smoothly, making sure we deliver great service and solve problems on the fly – if needed. If you’re sipping a bottle of Belu water, there’s a 98.5% chance I helped get it to you. And as anyone who works with me will tell you, I’m also a big dog lover.

"Have no fear of perfection - you'll never reach it"

Eve

Financial Controller

About Eve

Financial Controller
I’m an accountant in Belu’s finance team, where I enjoy bringing clarity and structure to the numbers while supporting the company’s wider purpose. Outside of work, I recharge through painting and horse riding, which helps me stay creative and balanced. Working at Belu is especially meaningful to me because their mission to create positive change aligns with my belief in making work matter. My mission is to use my expertise in finance to strengthen Belu’s impact and contribute to a more sustainable and socially responsible future.

"Try to be a rainbow in someone's cloud"

Jess

Partnerships Manager

About Jess

Partnerships Manager
I look after more than 200 of Belu’s mineral water and filtration partners, ranging from small independent cafés to large multi-site hotels and national chains. As the day-to-day contact for our customers, I support them through onboarding, renewals, and beyond, resolving issues quickly and building mutually beneficial long-term relationships that drive loyalty and advocacy. You’ll often find me checking in with partners, representing Belu at industry events, or delivering training on site. Purpose-driven with a passion for great food and drink, I spend my free time with my new baby nephew, at home baking something sweet or drinking a glass of pale rosé – whatever the weather!

“Alone we can do so little; together we can do so much”

Rosie

Senior Partnerships & Growth Lead

About Rosie

Senior Partnerships & Growth Lead
At Belu Water, I lead growth across On-Trade and Wholesale channels, building purpose-driven partnerships with key and national accounts focussing on driving our mineral water business, filtration and our newly launched Belu Cans. I’m passionate about using business as a force for good and driving sustainable growth with real impact. Outside of work, I love being outdoors with my family, whether it’s coastal walks, pub lunches, or cheering from the sidelines at my son’s football matches.

“The most courageous act is still to think for yourself. Aloud"

Jen

Senior Partnerships Lead

About Jen

Senior Partnerships Lead
I work with our customers making sure they understand the Belu story and supporting them with their own ESG goals. I look after our filter customers from hospitality to workplace. Day to day I’m training customers and managing their requests. I’m a strong team player and a proactive problem solver – I love working with people across the business to deliver on what Belu needs. I really enjoy sports and play netball outside of work – often on a Tuesday I’ll be lugging in equipment for training on my commute.

"When all else fails, there's always Jugaad"

Sunakshi

Brand Experience Producer

About Sunakshi

Brand Experience Producer
Hiya its Sunakshi I joined Belu in 2024 as our Socials and Brand (and vibes ;)) Exec. I spend my days capturing moments, running events, and making sure Belu’s story comes to life across all things content and community. A master’s grad and third culture kid, I bring a healthy dose of “jugaad” – creative problem-solving – to everything I do. When I’m not chasing trends or viral food spots, you’ll find me behind the camera. If you want to chat socials or events or just chat, drop me a line!

"If you don't ask, you don't get"

Josie

Operations Lead (Filtration)

About Josie

Operations Lead (Filtration)
I’m Josie, the Operations Lead for Belu. I focus on the filtration side of the business, working behind the scenes on supply chain, logistics, problem solving and organising installs, all with a focus on delivering best in class service for our customers. If you have a filtration machine from Belu, then you’ve probably spoken to me! Outside of work, I like to keep busy, and if it’s outdoors then even better! My free time is filled with marathon training or looking after my 2 horses and 2 spaniels, Basil & Ludo.

"When we fall silent, the air fills up with love"

Stan

Operations Executive

About Stan

Operations Executive
Ahoy! I’m Stan, I’ve been with Belu for two years now and work in the Operations team, making sure all our customers get the best level of service possible. Is your machine broken? That will probably be me dealing with the issue and trying to get you back up and running as fast as possible. Find me bumbling around London popping into customers every now and again to make sure everything Belu is going swimmingly. I’ve learnt that no question is a silly question, so please always ask away if you have any queries or concerns.

"Unreasonable hospitality isn't about the grand gestures. It's about finding the small ones that make a big impact"

Giorgia

Senior Hospitality Partnerships Lead

About Giorgia

Senior Hospitality Partnerships Lead
I lead Hospitality Partnerships at Belu, working with the UK’s most exciting restaurants, hotels, membership clubs and bars to build relationships that make sustainable choices easy and lasting. My role is about driving growth in hospitality through partnerships, spotting opportunities, and creating connections rooted in purpose because I believe hospitality is all about how you make people feel. Part “hospitalitarian,” part connector, I bring warmth, curiosity, and creativity into every conversation, always a detailed interest in the drinks list, and a readiness to talk about food all day.

"I don't want to be the next Michael Jordan, I want to be the first Kobe Bryant"

Hamish

Senior Marketing & Digital Transformation Lead

About Hamish

Senior Marketing & Digital Transformation Lead
I’m Hamish, marketing and digital lead at Belu. I joined the Belu team in February 2024 and have been busy ever since. Often seen working on our paid advertising, website, strategic partnerships and sponsorships, I have a big hand in how and where you see Belu. I am originally from New Zealand and have been living and travelling around the UK and Europe enjoying the British way of life. If you want to chat the Belu brand or partnering with us, flick me an email. 

On Purpose is an organisation that develops people to take on the greatest challenge of our time: to transform our economy from profit to purpose. On Purpose’s Associate Programme develops people who will play their part in this transformation, and we’re be a part of the On Purpose community. 

We’ve joined an international and diverse network of people and organisations inspired by the vision of a future where individuals, organisations and the economy work in healthy ways

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