The Belu Filter Initiative is an award-winning idea where you and your customers collaborate with us to make something amazing happen.
Our filtration systems provide beautiful still and sparkling filtered water to your customers while helping to transform lives worldwide, as Belu gives 100% of profits to WaterAid.
As the UK’s most ethical water company, we want to provide your business with the best possible quality products with the lowest environmental impact possible.
Water filtration systems are a great way to reduce the overall carbon footprint for your business, by reducing the amount of single-use water bottles you use. You will also release valuable fridge and storage space, as your filtered water is always on tap at the perfect temperature.
Belu supplies, installs and regularly services one of the highest quality filtration systems available, for free. You will also receive a starter pack of 40 Belu branded refillable bottles that tell the story of the Belu Filter Initiative.
When you serve filtered water we ask that you add a £1 voluntary contribution to the bill for each table. Those contributions are in turn passed to Belu. We give 100% of our profits to WaterAid.
It takes just £15 to transform one life with clean water. By signing up to the Belu Filter Initiative, you’ll be transforming at least one life every day.
This is a great story to share with your staff and customers through social media in addition to the messaging on the back of each bottle.
Hoi Polloi Restaurant at London’s Ace Hotel was an early adopter of the Belu Filter Initiative.
They have had a big impact so far, with the restaurant helping to transform over 6,700 lives worldwide with clean water, toilets and good hygiene.
“Asking customers to pay for filtered tap water is something we didn’t want to do, so having an initiative like this where our team and customers can help to transform lives together, through working with Belu is an amazing collaboration. So far, we’ve raised over £100,000 to support WaterAid’s work, we’re really proud of being able to do our bit for the global water crisis’ – Lindsey Botterman, Hoi Polloi.
When Pip Lacey, Great British Menu winner and former Head Chef of Murano, and her business partner Gordy McIntyre opened hicce in October they wanted to do something a bit different with their water service to match the innovative nature of their restaurant.
Since opening in October 2018, hicce has raised over an incredible £9,000 in contributions, the equivalent of transforming over 580 lives worldwide with clean water.
“hicce and our staff are proud to be able to make a difference daily to people’s lives. Customers find it an amazing gesture to be able to enjoy filtered water at such a small expense, and for playing their part in bringing clean water to marginalised communities across the world.”- Pip Lacey & Gordy McIntyre, Co-founders of hicce.
Kricket joined the Belu Filter Initiative because they were keen to support Belu and WaterAid in promoting the global goal that every person should have access to clean water.
“Aside from unlimited deliciously filtered still or sparkling water the guest receives throughout their meal, we are creating customer awareness and an opportunity for them to contribute to a great initiative. Our staff have loved getting behind it and truly believe in what they are doing.
It’s hard to find a reason why you wouldn’t want to be part of the initiative. All indicators say join!” – Rik Campbell, Co-founder, Kricket.
When Deliciously Ella decided to remove single-use plastic water bottles from their Weighhouse Street deli in London, they joined the Belu Filter Initiative to do good for both people and planet. Customers visiting the deli can help themselves to unlimited still and sparkling filtered water in return for a suggested contribution.
In 2018, the contributions raised by the deli were the equivalent to transforming 323 lives worldwide with clean water.
