Want to drink the difference? Shop now with free delivery.

Belu logo

Our Purpose

Belu is a drinks business that puts people and the environment first.

Our purpose is to change the way the world sees water by 2030.

This is our promise to every person who chooses to buy us, it is core to our ethos and all of our profits are invested in pursuit of it.

“Water is essential not only to health, but also to poverty reduction, food security, peace and human rights, ecosystems and education.” – United Nations

Carbon reductions

Belu has been carbon neutral since 2006 and demonstrated carbon neutrality in accordance with PAS 2060 since 2012. We’ve made a 69% reduction in our carbon intensity since 2010.

We have over 100 Filter in Action customers and counting who have switched to the most sustainable filtered water service.

We focus on limiting our carbon emissions at source, it’s the reason we choose not to export our products, in order to minimise our environmental impact.

It’s not easy but our partners are as committed to making a difference as we are.

The journey to a circular economy

Our products have allowed over 90 million bottles to be made into new Belu bottles, keeping glass and plastic out of landfills and oceans.

We’ll do everything we can to drive up the recycled content of our products and lead the way on this so there are no excuses across the drinks industry. We did it for plastic bottles after researching what the best response to the plastics challenge was. Guess what? It’s reusing plastic, 100% of it. So that’s what we’re doing.

Our clear glass is 35% recycled material and 100% recyclable all over the UK. Our green glass has the highest recycled content at over 70%.

We’re light weighting our products and they are made in the UK, not shipped in from overseas.

Our impact partnership with WaterAid

We give WaterAid all of our net profit, over £5.8 million since 2011.

We are committed to UN Global Goal 6 of ensuring availability and sustainable management of water and sanitation for all.

£100,000 is the minimum yearly contribution we make to WaterAid, whether we’re profitable or not.

We also publish full audited accounts, including our annual profit and contributions.

We’re doing business differently. For you, for us, for the planet.

You might also enjoy

Sign up to our newsletter

We’ll keep you up to date with news about our drinks, impact and how you can get involved in changing the way the world sees water.