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Please read this policy carefully to understand how we collect, use and store your personal data.


Belu Water is a limited company and social enterprise based in England. At Belu we take your privacy very seriously and are committed to protecting your personal information.

This privacy policy explains how we may collect and use the information you give us. If you have any questions, comments and requests about this privacy policy please email info@belu.org or write to: Data Protection Manager, Belu Water, 63-66 Hatton Garden, 5th floor, suite 23, London, EC1 8LE.

This policy includes:
  • How we collect information
  • Where we collect information from
  • What personal information we collect
  • How we will use your personal information
  • How we keep your data safe and who has access to it
  • How we keep your information up to date
  • Your right to your information
  • Cookie policy
  • Changes to this policy

Where we collect information from

Belu may collect information in the following ways:

When you give us information directly: You may provide your details to us when you request specific information from us by email, social media, phone or post.

When you have given other organisations permission to share it: You may have provided your details to another organisation that works with Belu. For example, to receive further details about our products or company. Information we get from these services depends on your settings or the response choices you give, so you should regularly check what you have agreed to with third party organisations.

Social media: Depending on your settings or the privacy policies for social media and messaging services like Facebook and Twitter, you might give us permission to access information from those accounts or services.

When you attend a meeting with us and provide us with information about you

When your information is available from other public sources: We may collect personal details about you from the public domain, such as from social networks, company websites and news archives. We may use data services agencies to collect this information.

What categories of personal information we collect

The type and quantity of information we collect and how we use it depends on why you are providing it.

We may collect where relevant:

  • Your name
  • The name of the and type of company you work for
  • Your contact details (business or sole trader street address, email address and phone number)

How we will use your personal information

We could use your personal information in a number of ways, including for the following purposes:

  • To provide you with the services or information you have requested
  • To send you news from Belu via email, telephone or direct mail
  • To update you about any changes to our products
  • To maintain our organisational records and ensure we have your most up-to-date marketing preferences
  • To help us improve our services or information-offering
  • To tailor advertising that is presented to you on the internet according to your interests, preferences and other characteristics
  • To help us work with third parties to ensure that we send you targeted communications (see ‘What categories of personal information we collect’ above)
  • To contact you where you have been identified as a contact person for a company


If you would like to contact us about your marketing preferences, please contact us using the details above.

How we keep your data safe and who has access to it

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

We always ensure only authorised personnel have access to your information, and that they are appropriately trained to manage your data.

Despite taking precautions, no data transmission over the internet can be guaranteed to be 100% secure. So, while we strive to protect your personal information, we cannot guarantee the security of any information you disclose to us online, and you must understand that you do so at your own risk.

How we keep your information up to date

Where possible, we try to keep your records up to date; for example, by calling our customers at least once a year to check details are correct. However, we’d really appreciate it if you let us know if your contact details change.

Email marketing@belu.org

How long we keep your information for

We will hold your personal information on our systems for as long as is necessary.

If you ask us to stop sending you marketing materials, we will keep a record of your contact details and appropriate information to enable us to comply with your request not to be contacted by us.

Our legal basis for processing your information

Although in many cases we will seek consent to process your personal data, in some instances we may process your information without consent when we are legally allowed to do so. This will only be where it is in our legitimate interests to do so and where we are confident that such processing is not likely to prejudice your legitimate interests or rights and freedoms.

Where we are processing your personal data on the basis of consent that you have given us, you are entitled to withdraw that consent at any time such that we can no longer rely on it as a basis for continuing to process your personal information.

Your rights

You retain control of how we use your data and you have the right to ask us to stop processing your personal information, which we will do. In some circumstances, we may legally be required to retain your personal information for audit purposes. However, this will be discussed with you depending on your requirements.

Under the General Data Protection Regulation, you are also granted a number of additional rights. Every user is entitled to the following:

The right to access – You have the right to request Our Company for copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete the information you believe is incomplete.

The right to erasure – You have the right to request that Our Company erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that Our Company restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to Our Company’s processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email: marketing@belu.org

Cookie policy

Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology

For further information, visit allaboutcookies.org.

How do we use cookies?

Our Company uses cookies in a range of ways to improve your experience on our website, including:

  • Keeping you signed in
  • Understanding how you use our website

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:

  • Functionality – Our Company uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.
  • Advertising – Our Company uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address.

How to manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Changes to this privacy policy

This policy may change from time to time. If we make any significant changes to this policy, we will publicise these changes clearly on our website or contact you directly with more information.

Please note that this privacy policy was updated to reflect the requirements of the General Data Protection Regulation, which became law in the UK on 25 May 2018.

Please do revisit this policy each time you consider giving your personal information to Belu Water Ltd.

Policy Update:

We now use the “visitor action pixels” from Facebook and Linkedin on our website. This allows your user behaviour to be tracked after you have been redirected to the Belu website by clicking on a Facebook or LinkedIn ad. This enables us to measure the effectiveness of adverts for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook and LinkedIn, which is why we are informing you, based on our knowledge of the situation. Facebook or LinkedIn may link this information to your Facebook or LinkedIn accounts and also use it for its own promotional purposes, in accordance with their Data Usage Policy here and here.

Last updated 21st November 2019

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