Provenance

 

About Provenance:

Provenance┬« powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance┬« exists to drive positive change through transparency. They’re protecting shoppers from greenwashing using their Proof Point technology, connecting ‘green’ claims to evidence from the supply chain or third-party verification.

 

How do we work with Provenance?

Provenance® is helping us share credible, compelling and fact-checked social and environmental impact information with brand and product Proof Points. Proof Points are interactive icons representing a claim about a business or product. Each Proof Point is part of the Provenance Framework, a collection of 50+ jargon-free claims about social and environmental impact.