Jan Roberts

With 24 years of commercial experience, I began my career in the corporate sector, working as a buyer for major UK retailers for seven years. I then moved into sales, partnering with leading grocers and specialist stores for 12 years. In 2019, I joined Belu Water—a social enterprise—and now lead as Commercial Director. I’ve helped guide the business through startup growth, the challenges of COVID-19, and into a thriving phase, overseeing both Business Development and Customer Relationship teams. My strengths lie in adaptability, cross-functional collaboration, and fostering a positive team culture. With a strong commercial foundation and customer-centric mindset, I’m passionate about contributing to purpose-led organisations. Outside of work, I’m kept busy by three children and a dog, and I love nothing more than visiting our fabulous customers—or enjoying a great meal in one of their venues.