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MEET maximal concepts

WHO ARE maximal concepts

Maximal Concepts is a global food and beverage group behind some of Hong Kong’s top restaurants and bars including The Aubrey at Mandarin Oriental HK (pictured), Sip Song and Limewood. Their ethos is that every dish has a story to tell and they champion high quality ingredients from sustainable sources.

joining the belu collective

“Partnering with Belu was an easy choice when striving to be more sustainable throughout multiple brands in our restaurant group. There are so many advantages to this partnership from reducing our carbon footprint, minimizing transportation and shipping costs, and reducing recycling and packaging waste. Not to mention it is a product that not only our guests love, but our staff is proud to be serving. We are looking forward to continuing our partnership for many years to come. Thanks Belu” 

Katelyn Ix, Group Director of Operations, Maximal Concepts


We established a partnership with Maximal Concepts with the goal of providing a sustainable water filtration solution throughout their operational sites. 

Belu filtration systems  produce the lowest carbon footprint and reduce reliance on single-use products throughout Maximal Concept’s sites.


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