Belu team in madagascar 4
Slide #1

We Will Change the Way the World Sees Water

Belu is a drinks business that began with a simple idea: that there was a better way to do business.

That through business, we could do more than make money, we could help solve some of the world’s problems too. Powered by a clear purpose, we invest our profits in making a difference and by 2030, we will change the way the world sees water.

Our Purpose

Belu is a drinks business that puts people and the environment first. We are committed to delivering incredible drinks, whilst giving the conscious consumer the choice to build a better world through their buying decisions.

Launched in 2007, our purpose is to change the way the world sees water. In pursuit of this purpose, we invest all our profits into saving carbon emissions from entering the atmosphere, implementing a circular economy and bringing clean water, decent toilets and good hygiene for everyone, everywhere through our impact partner WaterAid.


Our People

At Belu, we are driven by a promise and a purpose to get water to the people who need it. To make that a reality, we aim to bring the right people together at the right time to do the right thing. Together, we can create a more sustainable world and change lives for the better.

We are proud of being a small, hard-working team that punches above its weight. This is dependent on everyone in the business taking responsibility for our shared success and driving continuous improvement. Our purpose is fundamental to the way we work and we expect everyone on the team to meaningfully align to this and bring it to life in the work they do day-to-day.

Our People Picture

Our Products

With over 10 years challenging the limitations of what a drinks brand can do, we believe in the power of thinking outside the bottle. Belu exists for those who want to partner with or buy from a brand with purpose.

We minimise our environmental impact by following the principles of a circular economy, maximising use of recycled materials, we do not export our packaged drinks and are 100% carbon neutral to British Institute PAS 2060 standard.

Our Profit

Every business has a choice; profit from society with no give-back, or invest profits in putting the environment first and transforming lives. For Belu it is not a choice, it is simply who we are.

We do this in two main ways: by investing in initiatives that benefit our planet and by giving all our net profit to WaterAid.

As a business that lives and breathes the concept of long-term sustainability,we are aligned with the UN Sustainable Development Goals, focussing on 3 key areas:

  • SDG6 Clean Water and Sanitation For All
  • SDG12 Responsible Consumption and Production
  • SDG13 Climate Action
Our Profit Picture

The Difference is Clear


Invested in bringing clean water, decent toilets and hygiene education to everyone, everywhere with WaterAid.


Bottles made into new Belu bottles using recycled materials.


Reduction in the carbon impact of our business since 2010 in line with PAS 2060 carbon neutrality.