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MEET The Pig

WHO ARE The Pig?

When longtime Belu supporter and Mineral Water customer, The Pig, found that bottled mineral water sales were declining and more people were asking for tap water, Belu Filter in Action was the perfect solution for chilled still and sparkling water in a sustainable way.

They also wanted to reduce waste further and ideally save fridge space too, so The PIG joined the Belu Collective. They adopted our Positive Profits model, reinvesting 50% of sales back into Belu’s social enterprise business purpose and saving carbon emissions with the switch.



“Responsible, sustainable and environmentally sound decisions can and need to be taken in conjunction with a focus on the bottom line. The decision to switch to Belu Filtration allowed us to be part of a process which should significantly increase profit for Belu whilst having minimal impact on our own. The process is incredibly straight forward, and the guest response has been very positive. It is only with affirmative action that we can make a difference. We all have a part to play.”

Tom Ross, Managing Director, THE PIG