WHO ARE The Pig?
When longtime Belu supporter and Mineral Water customer, The PIG, found that bottled mineral water sales were declining and more people were asking for tap water, Belu Filter in Action was the perfect solution for chilled still and sparkling water in a sustainable way.
The PIG joined the Belu Collective and switched to filtration, adopting our Positive Profits model, which reinvests 50% of sales back into Belu’s social enterprise business purpose whilst saving carbon emissions.
With Belu Filter in Action the group has saved nearly 1.5m bottles and 544 tonnes of Co2 emissions with 16 filtration systems since 2021.
