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WHO ARE pure?

Pure is the healthy choice for grab-and-go coffee, breakfast, lunches, and snacks. Founded in 2009 and spread out across 15 locations in the UK, with the majority in London and a store at Gatwick Airport.

Pure uses organic, seasonal ingredients, and their food is freshly made every day in their in-store kitchens.

Since 2019 Pure have offered free still Belu filtered water on tap in stores to encourage the use of refillables and help reduce single-use bottles.

joining the belu collective

“At Pure we look to work with brands that share our values of being thoughtful, generous, passionate, and inventive, making Belu the perfect partner.

Our customers have access to free filtered water at our Belu stations in all stores, making us the only high street brand to actively encourage customers not to buy bottled water.

We also donate 50p from every reusable Pure water bottle sold to Belu, who give it to their charity partner, WaterAid. We are proud of the charity work Belu fund and are delighted to work so closely with them.”
Spencer Craig, CEO, Pure

Trendsetters & Planet protectors

Pure are currently the only high street brand to offer free filtered water in their stores. This water is available for both customers and non-customers. Refillable bottles are available to buy in stores. 

Pure also offer a £1 discount on all hot drinks for customers with a reusable cup. Almost 20% of coffee served at Pure is now served in a reusable cup, helping save 350,000 single use cups a year.

They are also part of the National Recycling Scheme and have recycled over 150 million cups since 2018. 

At Pure there’s no extra charge for plant based milks and all stores run off 100% renewable energy sources. 

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