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WaterAid in Madagascar

All photos credited to: WaterAid/ Ernest Randriarimalala

Belu's partnership with WaterAid is special because we give all of our net profits to WaterAid and the funding is completely unrestricted. This means that WaterAid can allocate our money wherever it's most needed. It's a rare scenario amongst corporate partners, but hugely beneficial to the charity because it allows them complete flexibility to direct Belu's money to vital projects, emergency situations or relief work resulting from the effects of natural disasters. We're very happy for WaterAid to choose how to spend our money because that means it really will make the biggest difference.

One of WaterAid's main ongoing programs is WASH (water, sanitation and hygiene) which involves bringing vital resources to rural areas within the 27 countries they work in.

Here is an example of the kind of WaterAid project which our funds contribute to:

Since 2019 there has been an ongoing collaborative WASH project funded and delivered by WaterAid, local government and JIRAMA (a local water service provider) in Manjakandriana, in the Analamanga region of Madagascar. The area’s villages, schools and health centres are very rural and did not have properly functioning and reliable clean water access for decades.

In 2019 only 27% of people in Manjakandriana had access to clean drinking water. The existing infrastructure was built 50 years ago and had started to degrade.

Since 2019, WaterAid have taken the following approach to improve the situation:

  1. Pumped, treated and distributed water – drawn from two lakes – to nine villages in Manjakandriana.
  2. Built toilets and handwashing facilities in schools and health centres.
  3. Trained community members as ‘hygiene promoters’ and introduced hygiene clubs in schools to help spread good hygiene messaging.
  4. Engaged with people at community, regional and national levels to put in place strong, sustainable systems to plan, finance, monitor and regulate services.

What's the impact?

  • WaterAid have reached 13,002 out of a target 12,860 people with clean water.
  • WaterAid reached 1,987 out of a target of 1,350 people with improved toilets.
  • Before the project, over 70% of people across Manjakandriana would practice open defecation. Now, only 7% of residents (of the nine villages included in WaterAid's endline survey) do.
  • WaterAid reached 7,890 out of a target of 7,550 people with good hygiene.

That's over 13,000 people whose lives have changed for good. Thank you to all our customers for your support in making this and other WaterAid projects possible.

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